What would you do if you feel any of the majors in college? Quit college or continuing to pass because it was remarkably wet? The second option was never a dilemma for Tsummadana Wulan Setyoningrum. At first, the woman who was familiarly called Wulan's dreams of becoming a doctor. However, because hampered tuition, she decided to go to Department of Information Engineering University Dian Nuswantoro (Udinus), Semarang.Although disappointed, Wulan not necessarily stop the lecture. He actually studied diligently as a form of devotion to parents. In fact, Wulan managed to graduate cum laude. What could make it achieve that? According to Wulan, he was saved by the Entrepreneurship course. At that time, the professor assigns pioneering effort without capital. The task of making the spirit of college bubbling. "Because I can sell, so that's what I choose," said Wulan.
Wulan decided to sell Muslim dress. In 2009, he sold his secondhand clothes in the market. See the merchandise sold, he was more the spirit of selling Muslim clothing. Wulan was working with the three brands of Muslim clothing. "I open the pre-order system. Buyer pays an advance so I do not need capital when ordering clothes, "he said.
Wulan, beautiful girl who persevere in trying (peluangusaha.kontan.co.id)
Appropriate strategies needed to survive in the fierce competition in the sale of Muslim clothing in the country. So, Wulan stressed the importance of innovation and branding. Each month, he produced a model of Muslim clothing latest design. Because no background designer, Wulan diligent see reference designs Muslim clothes on the internet. At first he entrusted the design on his mother's sewing hobby. Now he is believed to have a design team to update the product model Miulan Hijab. However, the final touch, especially on the color, remain in the hands Wulan.
This beautiful girl tend to choose bright colors for the product Miulan Hijab. Determination of color was adapted to the target market, namely women from 17 years old to 35-year-old young mother. "Bright colors Miulan Hijab shows that consumers are the ones who vigorously," said the eldest of four siblings.
Now Wulan producing various Muslim clothing, especially veils and abayas. Product prices range from Rp 40,000 to Rp 400,000 per piece. Every month, women born in Semarang, December 23, 1990, it could produce more than 10,000 pieces of veils and abayas 2,000. Do not stop on Muslim clothes, since last year, Wulan started making dolls Muslim. These dolls are sold for Rp 95,000-Rp 155,000 per piece. Although relatively new product, it could sell up to 1,000 dolls per month.
Various veil of Miulan Hijab (miulanhijab.com)
To overcome overwhelmed in the fields of production, Wulan empower housewife who lived around the house. The housewives are tasked to make accessories that will be affixed to the shirt. "I gave the materials and tools to make flower arrangements, then they do at home," he explained. Currently, there are about 40 housewives who are empowered by Wulan. In one day, housewives can earn around Rp 30,000-Rp 40,000 to make accessories veils.
Wulan persistence in business entrepreneurship awarded from a bank for the category field of creative endeavor. In the future, Wulan hope the product can be used to abroad. "I also hope that young people are not wasting time is not clear, but the work so that more Indonesian products could go international," said Wulan. This year, she will expand by building warehouses and outlet Miulan Hijab. Furthermore, Wulan also preparing some new products, such as clothes swimsuit Muslim and Muslim men.
For Wulan, capital is not a major issue in the attempt. If you do not have the capital, we can be creative in a pioneering effort, for example by selling other people's products. "The effort was there the process, so live it first from the smallest. Then begin to innovate in order to continue to grow the business, "he concluded.